CAROLINA HERRERA
GOOD GIRL TRUCK IN LONDON
The first Carolina Herrera pop-up in the UK: 2,246 visitors in three days in Covent Garden.
From March 6 to 8, 2026, Carolina Herrera opens its first UK pop-up in Covent Garden: the Good Girl Truck. Visitors can discover the fragrance, try a photo booth with prizes to be won, visit a coffee shop with Qima Café and receive personalized typewritten poems. Over three days, the pop-up welcomed 2,246 visitors, with 1,544 photos taken and 400 drinks and 260 pastries served.
Carolina Herrera’s first UK pop-up
From March 6 to 8, 2026, Carolina Herrera opens its first UK pop-up in Covent Garden: the Good Girl Truck.
Introducing Good Girl over coffee, in the heart of Covent Garden
Coffee, photos and poetry
The program includes a fragrance discovery experience, a photo booth with prizes to be won, a coffee shop in partnership with Qima Café and personalized typewritten poems.
Three days in numbers
Over three days, the pop-up welcomed 2,246 visitors, with 1,544 photos taken and 400 drinks and 260 pastries served. The estimated reach is 30,000 to 55,000 people.
The pop-up as a gateway to a new market
For a brand’s first appearance in a country, a pop-up offers a way to connect with the public and gauge its reception. This campaign illustrates what a Paris-based event agency produces when it launches a retail activation internationally.