CELIO
CELIO WOMEN AND THE FIRST DUAL-CONCEPT STORE IN PARIS
The opening of the first Celio dual-concept store at the Forum des Halles and the launch of Celio Women in front of 150 guests.
On March 16, 2026, Celio opens its first dual-concept store in Paris at the Forum des Halles, by the Rambuteau entrance, and launches Celio Women. For the opening, Wild Buzz Agency brings together 150 guests, including celebrities, partners, content creators and members of the press. Thirteen female dancers, a live performance and a photo backdrop bring Havas Paris’s be normal.e platform to life.
Celio opens its doors to women
On March 16, 2026, Celio opens its first dual-concept store in Paris at the Forum des Halles, by the Rambuteau entrance, and launches Celio Women. For the opening, Wild Buzz Agency brings together 150 guests, including celebrities, partners, content creators and members of the press.
Turning a store opening into the launch of a new line
Dance, a live performance and a photo backdrop
Thirteen female dancers, a live performance and a photo backdrop bring the be normal.e platform created by Havas Paris to life.
A launch evening
For one evening, the store becomes the place where the brand officially opens its doors to women.
A store opening as a brand launch
When a retailer expands its range, the opening becomes a message in its own right. This project shows what a Paris event agency can produce when it turns a store opening into a brand event.