Cocktail Club, a brand activation for Caraïbos

One container, five regions, one summer.

A container bar that tours five regions

For Caraïbos, the agency designs a summer tour across 5 major regions. The Caraïbos Cocktail Club is a container bar made for the occasion, designed to share the brand experience with as many people as possible.

The container is a practical design decision. A conventional bar has to be assembled and dismantled at every stop, creating wear and making it difficult to maintain the same standard across a whole tour. A container travels in one piece, can be set up in a few hours and arrives at the fifth stop in the same condition as at the first.

That requirement shapes every decision from the outset.

• Built-in fittings that can travel by road without being dismantled
• Self-contained utilities for sites where electricity and water may be unavailable
• Refrigeration and restocking planned around the volume at each stop
• A visual identity that is easy to recognise at a distance, since the bar is also a communication platform

This touring format is one of our signatures, from Ricard’s Winter tournée 24 and its 70 dates to the HelloFresh Taste Tour, where 50 000 dishes were sampled.

A Paris event agency for brand activations on the ground

The test of a successful brand activation is simple. Would the audience have had an experience like this without it? Handing out samples at a stand does little to change how people see a brand. Creating a place where people stop, get something to eat or drink and stay a while can.

That is the value of mobile activations. They find audiences on familiar ground at festivals, beaches and regional events, when people have time, instead of asking them to make a special trip.

Planning a brand activation, a summer tour or a mobile setup? As a Paris event agency, WBA develops the concept, produces the setup and runs the tour stop by stop.