Corona
Corona x Parley, an immersive installation in Paris
In July 2019, AB InBev France creates the Corona Foundation and partners with the NGO Parley for the Oceans to protect France’s coasts. To raise awareness of plastic waste in seas and oceans, WBA creates a distinctive immersive experience, from design through to production.
For 3 days near the Centre Pompidou in central Paris, passers-by can step inside a box that shows both the beauty of the marine environment and the direct impact of plastic pollution on it.
Everyone has heard of plastic pollution. Few have really seen it.
An immersive box that makes plastic pollution visible
In July 2019, AB InBev France launches the Corona Foundation and partners with the NGO Parley for the Oceans to protect France’s coasts. The goal is to bring public attention to an issue that everyone has heard of but few have actually seen.
Wild Buzz Agency designs an immersive installation open to passers-by near the Centre Pompidou in central Paris. It contrasts an idyllic marine environment with the direct impact of plastic pollution on the same setting. Over three days, visitors walk through both versions and leave with an image in mind rather than a statistic.
Making a message something people experience is an approach the agency takes in other projects with a cause, including the Zero-Waste Mountain campaign for RichesMonts.
An immersive installation that carries a brand’s message
A poster campaign informs. An immersive installation makes people feel something. For environmental or social causes, that difference matters. The audience has already seen the statistics but often lacks an experience that makes them tangible.
In a public space, the format also reaches people who would never have attended a dedicated event. It naturally generates photos, shares and press coverage.
Looking to bring a cause or a brand commitment into public space? As a Paris creative agency, Wild Buzz Agency designs and produces installations that turn a message into an experience.