Fnac Campus Tour

Meeting students, campus by campus.

A mobile stand on major campuses across France

In October 2020, Fnac Darty and its technology brand partners hit the road with WBA. The Campus Tour uses a large mobile stand to meet students where they live and study.

• Stand design and production of set elements
• Management of the tour across France, including transport and installation
• Student offers from Fnac Darty and development of the product catalogue
• A video featuring singer Michel Vedette and a hashtag shared by student associations and student unions

A touring setup needs disciplined design from the start. Every component has to withstand transport, rapid assembly and repeated use. Something that lasts three days in a fixed venue may not make it through a whole tour. Dimensions, materials and the number of people needed for assembly must be decided at the design stage.

Working on campuses brings its own requirements. There are permissions to arrange, installation times to fit around classes, sometimes limited vehicle access and layouts that change from one institution to the next. The stand has to retain its identity across very different spaces.

The campaign goes beyond the stand. Student associations and student unions share it within the campuses they serve, keeping it visible long after the stand has been taken down.

This touring format is one of our signatures, from the HelloFresh Taste Tour, where 50 000 dishes were sampled to Ricard’s Winter tournée 24 and its 70 dates.

Your agency for event tours and on-the-ground activations

Some audiences will not come to you. A well-run roadshow takes the brand into their daily lives, where on-site visibility, commercial offers and word of mouth reinforce each other.

Planning a nationwide tour, a campus tour or a series of on-the-ground activations? Wild Buzz Agency is a Paris event agency that designs the setup, produces the stand and runs the tour from the first date to the last.