HOUSE OF FLAVOR MILANO

Open to the public from February 7 to 14, 2026, the House of Flavor Milano will welcome thousands of visitors to the Via Vigevano neighborhood. Guests will be able to sample Wingstop’s iconic flavors for free, freshly prepared and served with its famous house-made ranch, while enjoying a rich program of DJ sets, artistic performances, sports experiences, fashion activations and creative installations. Following the success of its first edition during the Paris 2024 Olympics, which attracted more than 120,000 visitors, the House of Flavor makes its second global appearance and marks Wingstop’s high-profile entry into Italy. Conceived as a cultural platform in its own right, the event offers a fully immersive experience in the brand’s world.