JEAN PAUL GAULTIER
JEAN PAUL GAULTIER AND CÉLINE DION’S VELVET CLUB
A Velvet Club dressing room in La Favorite’s colours for Céline Dion’s concert at the Plenitude Arena.
On September 12, 2026, for Céline Dion’s concert at the Plenitude Arena, Jean Paul Gaultier opens the doors to its Velvet Club. The dressing room immerses the house’s VIP guests and content creators in the world of La Favorite, its new eau de parfum, with rich velvet, signature red and bottles displayed like precious objects.
The Velvet Club opens its doors
On September 12, 2026, for Céline Dion’s concert at the Plenitude Arena, Jean Paul Gaultier opens the doors to its Velvet Club. The dressing room immerses guests in the world of La Favorite, the house’s new eau de parfum, with rich velvet, signature red and bottles displayed like precious objects.
Bringing the world of La Favorite to life for one concert
A setting made to be photographed
The house’s VIP guests and content creators experience the concert in a setting designed for the camera, with portraits, a photo backdrop and brand details.
A longstanding partnership
Wild Buzz Agency, a partner to Jean Paul Gaultier since 2022, designs and produces the dressing room a few weeks before the La Favorite launch pop-up under the Canopée des Halles.
Using a concert dressing room to launch a fragrance
Every opportunity to tell the brand’s story matters in the run-up to a launch. A concert dressing room offers a rare setting to introduce selected guests to a fragrance and create content. This project shows what a Paris event agency can produce for a beauty house.