LEGO
LEGO FAN ZONE, THE WORLD CUP IN BRICKS
The first LEGO Fan Zone in France spans 1,800 m² at the Parc de la Villette and welcomes more than 47,000 visitors during the World Cup.
For the 2026 World Cup, LEGO opens its first Fan Zone in France on the Prairie du Cercle Nord at the Parc de la Villette. The space spans more than 1,800 m², is free to enter and 100% alcohol-free. It is open from June 13 to July 19, with a giant screen, a pitch, building workshops, a 4-metre brick trophy and a miniature stadium made from more than 400,000 bricks. More than 47,000 people had visited by July 15.
The first LEGO Fan Zone in France
For the 2026 World Cup, LEGO opens its first Fan Zone in France on the Prairie du Cercle Nord at the Parc de la Villette. After a private opening on June 11, the Fan Zone welcomes the public from June 13 to July 19. It spans more than 1,800 m², is free to enter and 100% alcohol-free.
Bringing the World Cup to life in bricks for the whole family
A 4-metre trophy and 400,000 bricks
There is a giant screen for every match, a pitch, building workshops, a 4-metre brick trophy and a miniature stadium made from more than 400,000 bricks. Families come to play, build and cheer on the teams together.
A project designed and produced by Wild Buzz Agency
Wild Buzz Agency designs, organises and produces the entire project alongside La Villette and Publicis Consultants for press relations. By July 15, more than 47,000 people had already visited the Fan Zone.
A brand fan zone designed for families
Free to enter, alcohol-free and open to all, the LEGO Fan Zone takes a different approach. A match becomes a chance to play together, with as much building as cheering.
This project shows what a Paris event agency can produce when it runs a public brand experience over several weeks.