
LOUBOUTIN
LOUBOUTIN, THE OUD FÉTICHE DINNER IN NEW YORK
Louboutin’s Oud Fétiche dinner in New York pairs cocktails on the 64th floor with a private dinner for 22 guests.
On March 11, 2026, Louboutin presents Oud Fétiche in New York. The evening begins with a press cocktail reception at Overstory, on the 64th floor of 70 Pine Street, followed by a private dinner for 22 guests at the SAGA restaurant. Wild Buzz Agency produces the event and its photo and video content, including two interviews with perfumers.
Oud Fétiche rises above Manhattan
On March 11, 2026, Louboutin presents Oud Fétiche in New York. The evening begins with a press cocktail reception at Overstory, on the 64th floor of 70 Pine Street, overlooking Manhattan.

Presenting a fragrance over dinner high above the heart of Manhattan


A private dinner at SAGA
The evening continues with a private dinner for 22 guests at the SAGA restaurant, with golden bottles displayed on the tables.



Content that extends the life of the evening
Wild Buzz Agency produces the event and its photo and video content, including two interviews with perfumers.

Producing a brand event internationally
Organising a launch dinner in New York means managing venues, suppliers and content from a distance. This project shows what a Paris event agency can produce when it supports a luxury house outside France.