Moët & Chandon
Moët House
In June 2018, a former school south of Pigalle opened its gardens to Maison Moët for 5 days. A celebration of the different Moët & Chandon bottles in immersive spaces and an atmosphere that was both festive and refined. A vast tropical garden filled with summery scents, a lounge combining grandeur and extravagance to showcase the Mini Moët format. A space dedicated to Grand Vintage, where a genuine seaside atmosphere prevailed, with fishermen’s huts and seafood stalls offering an escape from the capital.
Five days to turn a school into a summer garden.
Immersive spaces to celebrate each cuvée
In June 2018, a former school south of Pigalle opens its gardens to Maison Moët for five days. Each bottle Moët & Chandon finds its own setting there, in an atmosphere that is both festive and refined:
- A vast tropical garden filled with summery scents
- A lounge combining grandeur and extravagance around the Mini Moët format
- A Grand Vintage space with a seaside feel, among fishermen’s huts and seafood stalls
Three worlds, three ways to taste the same house: visitors do not move through a product range; they travel from one cuvée to another as they would change destinations. This is the very principle of a journey through distinct worlds, giving each reference its own territory rather than lining them up at the same counter.
The choice of venue is often the first creative act. A former school with a garden south of Pigalle tells a different story from a neutral event space: it brings a history, architecture and an element of surprise that the set design only has to harness. It also imposes its own constraints, since everything must be brought in and the site restored, from the electrical network to the service areas.
Investing in a garden adds a variable that few setups can control: the weather. An outdoor setting must withstand five days of service while maintaining its level of finish, which guides the choice of materials, seating and backup solutions from the design stage onward.
Wine and spirits houses are among our regular fields of play, from the pop-up restaurant (F)EAT created for Hennessy V.S to the Plaza Havana Club set up for four years at Café A.
Your brand experience and tasting experience agency
Bring the public to the brand rather than chasing them where they are already being solicited: a well-designed temporary venue becomes a destination in its own right, one people talk about and bring someone to.
Do you want to introduce a range, celebrate a cuvée or establish your brand in a venue for a season? Event agency based in Paris, WBA finds the venue, designs the worlds and produces the entire setup.
