JEAN PAUL GAULTIER
Morocco influencer experience
Jean Paul Gaultier brings together 100 influencers from around the world in Marrakech with Wild Buzz Agency
The fashion house Jean Paul Gaultier has made a big splash. A very big one. To celebrate its iconic Le Mâle and Divine lines, the brand invited around a hundred influencers, VIPs and friends of the house from around the world to Marrakech for a week of immersive experiences in the heart of the Medina. The itinerary included secret dinners, a reimagined Gaultier tavern in the souks, rooftop sunset sessions, a pétanque club, riads transformed into bespoke living spaces, moments of connection and shoots in the Red City’s most secluded locations. The event was conceived as a vibrant tribute to the JPG spirit: ever more daring, sensual and free.
One hundred creators, one red city, one week beyond time.
A week of immersive experiences in the heart of the Medina
To celebrate its iconic Le Mâle and Divine lines, the house of Jean Paul Gaultier invites around a hundred influencers, VIPs and friends of the house from around the world to Marrakech. A week curated from start to finish:
- Secret dinners and a reimagined Gaultier tavern in the souks
- Rooftop sunset sessions and a pétanque club
- Riads transformed into bespoke living spaces
- Shoots in the Red City’s most secluded locations
Bringing together 100 international creators for a week is as much a matter of event production as it is of travel logistics. It involves managing staggered arrivals from several continents, a wide range of dietary and scheduling requirements, daily transfers through a hard-to-access Medina, and accommodation spread across several riads rather than a single site.
Then there is content production. Transforming riads into bespoke living spaces means treating each venue as a set: lighting designed for photography and video, unobstructed angles, and a color palette consistent with the house’s aesthetic. The pétanque club and reimagined tavern are not decorative activities; they create moments worth filming.
We run these projects for several beauty and luxury houses, from the immersive influencer trip produced for Jean Paul Gaultier to the three-day influencer trip and shoot created for Rabanne.
Influencer marketing agency in Paris: we produce the event they come to experience
A useful distinction, because the two professions are often confused. A micro-influencer agency manages talent: it represents them, negotiates their contracts and arranges their sponsored posts. That is not what we do.
We come in just before that, creating what gives creators something to talk about. Whether your campaign involves ten highly engaged micro-influencers or a hundred international profiles, the result depends on the experience you give them: a place, a setting, a moment. Without substance, even the best casting produces interchangeable content.
Creator trips, press trips, intimate dinners, launch parties: Wild Buzz Agency is an events agency in Paris that designs and produces these projects in France and internationally, working hand in hand with your influencer agency or directly with your talent.
