
MONDIAL RELAY
Mondial Relay Reveal Party
To reveal its new identity, Mondial Relay wanted to communicate with 3 audiences: employees, journalists and the general public. Dragon Rouge and Wild Buzz Agency conceived a reveal in 3 stages.
A reveal conceived in 2 parts: an internal evening at the company’s headquarters in Lille to convey the group’s new DNA, and an evening in Paris for the press, employees and the general public (by invitation). The agency conceived a press conference, a talk featuring e-commerce figures such as the founders of Veepee and Vinted, a set design inspired by Parisian boutiques, and a music and visual show that went on into the night.





