RABANNE
RABANNE INVICTUS ARENA LIVE ON TWITCH
A Rabanne Invictus Twitch stream with JLTomy, drawing nearly 90,000 live viewers and more than 86,000 replay views.
On June 9, 2026, Rabanne takes Invictus into live streaming. Wild Buzz Agency creates a set that combines a streaming studio, an apartment and a locker room, with the Invictus bottle as the trophy to win. Streamer JLTomy, who has 1,4 million Twitch followers, hosts the event. Nearly 90,000 people watch live, and the replay earns more than 86,000 views.
Invictus enters the streaming arena
On June 9, 2026, Rabanne takes Invictus into live streaming. Wild Buzz Agency creates a set that combines a streaming studio, an apartment and a locker room, with the Invictus bottle as the trophy to win.
Making the Invictus bottle the prize in an evening of live challenges
JLTomy takes the controls
Streamer JLTomy, who has 1,4 million Twitch followers, leads an evening of challenges alongside other creators.
The results
Nearly 90,000 live viewers, more than 86,000 replay views and 145,000 views of the repost on X.
Live streaming as a new space for brands
On Twitch, attention has to be earned in real time. A brand is well received when its set, format and choice of creators speak to the community. This project shows what a Paris event agency can produce when it runs a live influencer activation.