WINGSTOP

WINGSTOP HOUSE OF FLAVOR DALLAS

Wingstop’s House of Flavor at The Bomb Factory in Dallas brings 10 days of World Cup fan-zone events and a concert by A$AP Ferg.

After Paris 2024, the House of Flavor crosses the Atlantic for the World Cup. In Dallas, Wingstop takes over The Bomb Factory in Deep Ellum from June 24 to July 3, 2026. The venue features a club, an open kitchen, a football pitch and penalty shootout cage, barbers, tattoos, a wings wall, an infinity room, a podcast studio, a VIP area and a concert by A$AP Ferg.

The House of Flavor crosses the Atlantic

After Paris 2024, the House of Flavor crosses the Atlantic for the World Cup. In Dallas, Wingstop takes over The Bomb Factory in Deep Ellum from June 24 to July 3, 2026.

House of Flavor scene at Wingstop’s The Bomb Factory, Dallas

Bringing football, food and urban culture together under one roof

10 days

of World Cup fan-zone events at The Bomb Factory in Dallas

Wingstop jersey locker room at the House of Flavor in Dallas

Match on the indoor soccer field at House of Flavor Dallas

Two floors of football and culture

The fan zone brings football and culture together across two floors, with a club, an open kitchen, a football pitch and penalty shootout cage, barbers, a tattoo parlour, a wings wall, an infinity room, a podcast studio and a VIP area. The highlight is a concert by A$AP Ferg.

Wall Flavor Flavor Flavor and audience at the House of Flavor Dallas

Artist performing onstage under pink lighting at House of Flavor Dallas

Rapper performing at House of Flavor Dallas

Three fan zones in North America

Dallas is one of three Wingstop fan zones produced by Wild Buzz Agency in North America for the World Cup, alongside Toronto and Mexico City.

Performing in front of the crowd at House of Flavor Dallas

Taking a brand concept international

The House of Flavor began in Paris in 2024 and has become a platform that Wingstop takes from country to country. This project shows what a Paris event agency can produce when it supports a brand internationally, from design through to operation.