M6
Eco-responsible CSR conference for M6
In November 2019, M6 held its customary conference for its media partners, focusing on CSR and the following question: how can they communicate to consumers about the eco-responsible initiatives undertaken with their clients? WBA was responsible for designing and producing the event.
A gallery transformed into an oasis of greenery. An event delivered with complete transparency, a zero-waste policy and traceability for the set design and catering.
Talking about CSR is good. Putting it into practice at your own event is better.
A CSR conference designed to be zero-waste, from the set design to the food
In November 2019, M6 brought its media partners together around one question: how can they talk to consumers about the eco-responsible initiatives offered by advertisers? To be credible in substance, the event also had to be credible in form. Wild Buzz Agency took charge of designing and producing the conference, with a clear guiding principle: apply the principles discussed on stage to the event itself.
The chosen gallery was transformed into an oasis of greenery. Every element of the set design was tracked, from its creation to its second life, and the catering followed the same logic, with a firm zero-waste policy from start to finish. Guests weren't just listening to a talk about CSR: they were sitting in the middle of it.
The M6 group regularly calls on the agency for its communications events, from the launch of the M6+ platform to the Sixième Avenue launch convention.
Organising an eco-responsible corporate conference
Partner conferences, annual conventions and management seminars: a business event reflects on the company organising it. When the subject is the ecological transition, any gap between words and actions is immediately apparent.
In practical terms, a more responsible event depends on a few key choices:
- An existing venue transformed rather than a structure built from scratch
- Décor rented, reused or recycled after the event
- Local, seasonal catering, carefully portioned to minimise waste
- Documented traceability for every aspect of the event
Are you planning a corporate conference or convention? A Paris-based events agency, WBA designs the format, venue and production, with the same exacting standards for impact as for the experience.
