M6 SIXIÈME AVENUE PLAZA IMMOBILIER
Sixième Avenue convention and M6 launch party
To unveil Sixième Avenue, the new name of its estate agency network, M6U commissions Wild Buzz Agency to stage an event in two parts. A convention makes the announcement, and an evening celebration brings the teams together.
Wild Buzz Agency and M6U reveal Plaza Immobilier’s new name
You announce a new name once. Make it memorable.
Revealing a new brand name to an entire network
Changing names is a delicate moment for an agency network. The teams on the ground represent the brand every day to clients and in their cities, so they are the first people to bring on board. For the move from Plaza Immobilier to Sixième Avenue, M6U and Wild Buzz Agency create a two-part event, with a convention to explain the change and an evening celebration to unite the teams.
The convention sets out why the change is happening, what it means and what will change for each person. The evening turns the announcement into a shared memory. The agency has combined presentations and celebrations in other projects, including the reveal party for Mondial Relay’s new identity and the M6 sustainability conference.
A corporate convention and launch party with one shared story
A successful convention depends on more than a room, a stage and slides. The pace of the presentations, the staging of the announcements and the movement between plenary and informal sessions all determine what people remember.
The evening should carry the message forward without repeating it, with a set in the new brand’s colours, a programme that brings energy and a venue worthy of the announcement.
Planning a convention, seminar or launch for a new identity? WBA, a Paris event agency, supports you from design through to production, from the first brief to the last hour of the evening.