Don't Call Me Jennyfer
DCMJ x Léna Situations Pop-up Store
In October 2020, Don’t Call Me Jennyfer launched its capsule collection with Léna Situations. On this occasion, WBA conceptualized and produced the pop-up store designed for the collection.
Set design conceptualization and scenography production. Creation of participatory activations within the pop-up for consumers. Loyalty and purchasing strategy through the creation of a dedicated passport for the pop-up and the collection.
A capsule collection, a community, a place to meet.
A pop-up store designed as an extension of the collection
In October 2020, Don't Call Me Jennyfer launched its capsule collection with Léna Situations. For the occasion, the brand entrusted Wild Buzz Agency with designing and producing the dedicated pop-up store. The goal went beyond a simple showcase: creating a place where the creator’s community and the retailer’s customers could experience the collection.
The agency designed the sets and produced the scenography, then created participatory activations so that every visit became a moment to share. A passport dedicated to the pop-up and the collection completed the initiative: it connected the in-store experience to the purchase and gave visitors a reason to return.
Don't Call Me Jennyfer and WBA have since multiplied the formats, from the DCMJ x Eva Queen launch party to the Don’t Call Me Beach summer tour.
Influencer collaboration: turning a capsule collection into an event
A capsule collection with a content creator has one key strength: an already engaged community, ready to show up. The pop-up store is the format that turns this audience into visitors, and then into customers.
For this to work, the venue must speak the creator’s language as much as the brand’s. The sets become photo spots, the activations generate content, and each visitor extends the campaign across their own social networks.
Launching a collaboration with an influencer or a capsule collection? Influencer agency in Paris, WBA connects influencer strategy and physical experience, from concept to opening the doors.
