Influencer trip

The influencer trip as an immersive format

Vestiaire Collective hosts its influencers with Wild Buzz Agency. An influencer trip takes creators out of their everyday routines so they can experience the brand first-hand and draw on that experience for their content.

What sets the format apart is time. An evening event offers a few hours of contact. A trip makes the brand part of several days of shared experience. The resulting content feels like a memory instead of a product placement, which is what makes it credible to audiences.

Three things determine the outcome, and all are decided before departure.

• Creator selection, to bring together people with complementary styles and audiences that match the target
• Logistics that work quietly in the background, or dominate the trip if they go wrong
• A programme that alternates moments worth capturing with breathing space for spontaneity

Creator selection deserves particular care. Bringing creators together for several days produces a group dynamic. A well-matched group sparks ideas, spontaneous collaborations and cross-posting that multiply the reach. A poor match creates competition and groups that experience the trip separately.

Delivery on site matters just as much. A late transfer or badly timed activity can cost content that will never be filmed, because the right light or group moment cannot be recreated.

We create trips for very different houses, from the immersive influencer trip produced for Jean Paul Gaultier to three days of shooting on an influencer trip created for Rabanne.

Your agency for influencer trips and creator campaigns

The brand creates a setting that each post reflects. That is the difference between buying posts and creating a shared story.

Planning a creator trip, press trip or high-impact influencer campaign? Wild Buzz Agency is a Paris events and influencer marketing agency that manages creator selection, on-site production and content creation.