Laurent Perrier
The Laurent Perrier bicentenary
Wild Buzz Agency creates 3 exceptional evenings for the Laurent Perrier bicentenary
For the brand’s bicentenary, the agency created 3 extraordinary evenings with 3000 guests and a series of experiences that highlighted what makes this iconic brand distinctive.
Two hundred years of history, three evenings to celebrate.
Three exceptional evenings for a bicentenary
Two centuries of history call for more than a cocktail reception. For the Laurent Perrier bicentenary, the agency created three extraordinary evenings that brought together 3000 guests, with a series of experiences highlighting what makes this iconic brand distinctive.
Three evenings call for the same high standards without repeating the same event. Each edition has to feel unique while telling a common story about a house that has moved with the times without losing its identity. How do you bring 200 years of history to life?
Staging a setup three times changes the nature of the project. The set must be designed to go back together the same way, teams need a briefing on consistent standards and lessons from the first evening must carry over without losing the cohesion of the series.
Hosting 3000 people also calls for careful crowd management.
- A welcome area sized for groups arriving together, without queues
- Service points spread out to avoid congestion
- Activities staged in a sequence that naturally guides guests through the venue
- A consistent art direction from the invitation to the final drink
This is where the choice of agency makes a difference. Combining creative direction and production, with a single point of contact from brief to debrief, keeps operational realities from steadily eroding a concept that looked good on paper.
We regularly produce large-scale events of this kind, from the reveal party for Mondial Relay’s new identity to PwC’s end-of-year Winter Party.
Your agency for prestigious evenings and brand anniversaries
A well-run brand anniversary produces images, press coverage and a story internal teams can make their own. It is a communications investment as much as a celebration.
Planning a brand anniversary, gala or major client event? As a Paris event agency, WBA devises the concept, produces the setup and manages the whole event, including formats that repeat across multiple dates.